Who's the friend...
ReachOut Australia has partnered with Instagram Australia to launch an AR effect to help young Australians engage with World Friendship Day. The AR effect celebrates friendships between young people, and raise awareness of the importance of the feelings of connection to individual wellbeing.
Launched on World Friendship Day also enlisted the help of local Instagram creators and ReachOut ambassadors to use the effect to promote awareness.
This gamified filter prompts young people to share their memories, reflections and responses to questions/statements about the positive impacts of their friendships.