Star Guardians Cards

Spark AR Filter

Spark AR Filter

PRODUCTION:
T&DA
CLIENT:
RIOT Games
AGENCY:
BBH Singapore

We made an Instagram Filter that you can play over time, promoting League of Legends Star Guardians.

You can keep coming back and unlocking new cards.

Made for Riot Games by BBH Asia Pacific (Singapore) and T&DA

There are 37 cards to collect, of which two are date gated to be revealed after 4 days of release. Heavily uses SDF's to reduce the project file size, enabling us to essentially build a micro site within the Spark AR platform. We have also established a custom rarity algorithm to ensure users on average are able to collect all cards within 25 packs on average.

Try it on mobile here: https://www.instagram.com/ar/600777795001241