Creatively Led by our very own HuiYing Kao, T&DA collaborated with New Holland Creative and the team at Ogilvy Melbourne to bring this Facebook Campaign alive. Focusing on the many COVID-19 stories parents had to tell about having 'more time with their kids'. Fun and unique way of of getting the THE NATURAL CONFECTIONERY CO. PTY LTD message out into the webbyverse.
We provided illustrations, Spark AR filters, Giphy's, and Quiz's that embody the essence of raw storytelling, being imperfect, sketch-like pictures that almost seem like they could’ve been jotted down by a kid themselves. They are simple and a little bit messy. Purposeful messy, though, with a consistent style that mimics the organic hand-drawn like illustrations we see on TNCC packs. This was then served to consumers via an interactive chat-bot.
After being in lockdown for many weeks there’s bound to be some wild stories out there, plus with kids going back to school, there’s sure to be more stories to come.
These are then shared with influencers that then upload their story to their blog and socials with the hashtag: #StorybookOfReal to encourage other Aussie parents out there to embrace the changes they’re going through and maybe even have a laugh at them.