UNICEF - Covid Message

Helping UNICEF get the word out

PRODUCTION:
T&DA
CLIENT:
UNICEF
AGENCY:
Facebook

UNICEF and WHO chooses T&DA for Covid #HEALTHYATHOME AR FILTER

Creative technology company T&DA have partnered with Facebook and UNICEF to design and create a brand new gamified AR filter to help educate the world in the fight against COVID-19. Also backed by the World Health Organisation (WHO) the #HEALTHYATHOME Spark AR filter allows users to race against the clock as they complete the proper steps when washing their hands, sharing their results with the world by use of the filter’s hashtag.

Creative Director Raymond Leung said: “When we were approached by Facebook and UNICEF we knew we had to make something that was more than just a simple filter. Not only does this filter have the traditional ‘selfie mode’ but it also using the rear camera to allow for a time crunch challenge to be incorporated. It’s really just a novel way to encourage users to wash their hands properly – such as an important thing in this current fight against the spread of COVID-19.”

Peace, Love & Hand Sanitiser. xox