Walk With Pride

Historical Tour AR Filter
Walk With Pride

Historical Tour AR Filter

PRODUCTION:
T&DA
CLIENT:
Pride History Group
AGENCY:
META

Walk with Pride is an AR filter where users visit various locations within Sydney and learn about queer and First Nations history surrounding those places. Using Meta Spark’s Real World Scale technology, we bring to life various sites through virtual projection mapping of stories and images supplied by Pride History Group.

People visiting Sydney's World Pride 2023 festival can discover these stories as they follow the historical trail.

The goal of this filter is to create a non-destructive, respectful and innovative platform for preserving and celebrating queer Sydney's rich LGBTQIA+ history.

Walk with Pride: https://www.instagram.com/ar/880243076542741

Walk with Pride West: https://www.instagram.com/ar/9051778828180384

"Best in Augmented Reality" - QLD XR Festival 2023

"Best in Australia" - QLD XR Festival 2023