T&DA Reimagines the Afterpay Logo ​for Laneway Festival 2025.

T&DA’s latest project for Afterpay, ​utilises creative innovation ​for what traditionally would be a straight forward motion design project. We took the Afterpay iconic logo ​and gave it seven​ new forms​ —each seamlessly integrated into the vibrant world of ​Laneway music festival.

With a tight turnaround and an ambitious vision, T&DA fused 3D design, 2D motion graphics, ​and AI-generated ​vision to ​present the brand marque in ways never seen before. The result is a dynamic, mixed-media campaign that transforms the logo into physical, immersive expressions, capturing the energy and spontaneity of festival culture.

Creative direction ​by CD Simon Robson​, ​who push​ed the aesthetic towards vapourwave, glitch-core, and nostalgic 90s UI elements. The film not only reimagines Afterpay’s identity but also showcases the bleeding-edge potential of ​technology in brand​ and social storytelling​.

#ai #motiondesign #lanewayfestival #afterpay #brat #t&da