ANZ FALCON LENS

AI-Powered Image Generation

AI-Powered Image Generation

PRODUCTION:
T&DA
CLIENT:

ANZ

AGENCY:

Special

Meet Your DoppelFalcon: ANZ Falcon ​Lens

T&DA is thrilled to announce our collaboration with ANZ Bank and Special Group on the Falcon Lens — a playful and innovative AI-powered platform that brings ANZ’s trusted fraud detection system to life.

The Falcon Lens debuted at the 2025 Australian Open, giving Aussies a chance to create their own falcon in real time. ​ By scanning QR codes found across ANZ OOH billboards, users can pair themselves with their very own personalised ANZ Falcon,  inspired by ​their unique features​, and then have it presented on the billboard for all to see.

The platform uses an image of a user, which is then processed by GPT-4 Vision to analyse and create a list of key features of the user, such as hair colour and length. The list is then inputted into DALL E 3 to generate an image of a falcon incorporating those features. The user will then receive their personalised falcon image, a literal interpretation of the ANZ Falcon security system.

It’s a fun, interactive way to show how ANZ’s advanced security learns and adapts to keep you safe​, and designed as a​ unique extension of ​ANZ ‘Security’ campaign which launched last April, which showed ‘lookalike’ falcons that help spot the difference between ANZ customers and fraud.

Try it now at falconlens.com.au and meet your DoppelFalcon today!
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