BELONG DATA RICH
Character Animation

CHARACTER ANIMATION
Hooves
Belong
AGENCY:
DDB Melbourne
At T&DA, we’re used to creative challenges but designing solid gold faces that could sing full-throttle opera without terrifying the audience? That was a first.
Teaming up with Jonny Look from Hooves via DDB Melbourne, & led by T&DA’s Creative Director of Design (Simon Robson), this was a genuine blast. Jonny’s knack for off-beat, left-of-centre comedy set the tone from day one, giving us the perfect excuse to lean into the weird and wonderful. From emoji-inspired gold medallions with operatic ambitions to characters throwing out rave/hip-hop/opera mash-ups (yes, all at once), this project let us go places animation doesn’t usually get invited to.
T&DA’s design and animation team refined every expression until the comedy landed just right. We were given the freedom to push the humour and embrace the silly, and there were plenty of moments in the studio where we all cracked up. It’s not every day you get asked to bring musical jewellery to life, and we loved every minute of it.



