In this new collaboration with creative director Tomoyuki Kato and Dentsu Live, we created a one-minute interlude film projected across a 91-meter ultra-wide panoramic screen, a circular surround display, and individual screens throughout the space.

We were initially briefed on the concept for the entire epic TOYOTA booth, and we were deeply involved in developing the interlude film concept together from the start. Our goal was to visually convey the journey behind the design of each mobility, while solving complex technical challenges posed by the unique screen configuration and booth layout.

With a unique brief came unique challenges. T&DA leveraged Blender’s fast GPU rendering for rapid iteration across the 35,000-pixel-long screen. 

Inspired by the design process itself, we merged art and engineering, integrating the TOYOTA design team’s original sketches into a dynamic narrative. Each design blossoms into a vibrant vignette, collectively forming an immersive wall-art experience that amplifies the spotlight on TOYOTA’s bold new concept vehicles, art and engineering at the ultimate stage.

It was truly a collaborative project, working closely with the TOYOTA design team and Tomoyuki Kato, which made it so unique. The piece wrapped around the entire booth, weaving between other concept films and adding an extra sense of unification and continuity to the overall “TO YOU TOYOTA” experience.

T&DA handled every aspect of visual production, from the original concept design to animation and final compositing, crafting a visual journey that celebrates TOYOTA’s spirit of creativity and innovation.

Find out more about the TOYOTA Booth at https://global.toyota/info/jms2025/jp/toyota/

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