T&DA developed a game for Magnum via Unilever, that allows users to connect multiple phone devices, to make a larger screen.

The aim of this game is to bump your phone’s together to create a team, and then as a collective Tap and Crack! the top layer of chocolate of the Magnum tubs.

At the end of each week, the team with the highest amount of cracked pints of ice-cream win prizes.