The Porsche Macan made its electrifying appearance in Sydney Harbour as part of a viral campaign brought to life by T&DA and Alt.vfx.

For this social activation, T&DA was tasked to film viral content in the style of AR, showing the Macan magically change colour like a chameleon, taking on the colour of people’s clothes as they walk past the vehicle. Additionally, T&DA filmed high-fidelity footage of this new all-electric Macan seemingly floating into one of Sydney’s most iconic harbourside locations, suspended beneath a helium balloon. The video quickly captured global attention, leaving audiences in awe and sparking the debate over whether the Macan was really air shipped into Sydney Harbour.

Behind the viral sensation, was the coalescence of T&DA’s production expertise with the digital mastery of Alt.vfx, leading to a visually striking campaign that seamlessly blends cutting-edge technology and creative storytelling.