The General Store
T&DA dove straight into our next Virtual Production team up with Steel Bridge studios, for a Primo commercial.
A very new, exciting production approach in the shooting of this film. Rather than shooting in multiple locations, a house, the skate park and then going to a studio to shoot the deli workers on green screen, we staged each of our “locations” in a ‘Virtual studio’. We were able to remove much of the post production process from the pipeline, and have the actors feel like they were really at a skate park all in camera. We even motion captured skateboard riders in our studio to add extras into the background of shots.
Steel Bridge studio’s is part of the wider Alt group and therefore is a Virtual Production studio run by visual effects experts, enabling us to find creative solutions on the fly and bring unparalleled expertise to this brave new way of filming content.