T&DA’s production team collaborates with studio partner Alt.vfx and Project Rock via the creative team at Seven Bucks Marketing (the marketing arm of Dwayne Johnson’s Seven Bucks Companies). This viral campaign features notorious UFC fighter Jiri Prochazka as he battles against a giant brahma bull that smashes through the walls of his gym during a workout.

This was shot via T&DA’s production team, with the bull designed and built by Alt’s world class creature team, based on The Rock’s signature tattoos. The final ad also aired on giant screens at The Sphere in Las Vegas during September’s UFC Noche event – where it picked a whole new legion of fans!