RACQ – MORE FOR MEMBERS
Tilt Brush Animations
TILT BRUSH ANIMATIONS
RACQ has launched RACQ Bank, along with a new brand platform, ‘more for members’, developed with Clemenger Brisbane and UM, and produced by Kiosk and our team.
The campaign uses a 3D Google Tilt Brush effect to visualise the more we want in life – the more that RACQ makes happen. ‘More for members’ will incorporate brand, product and retail campaigns, and will roll out across all channels.
Says Renee Davidson, General Manager Marketing at RACQ: “RACQ is a much-loved and trusted Queensland brand. As a mutual organisation everything we do is for the benefit of our members and our Queensland community.
T&DA’s in-house artist Harry Gold was able to use Tilt Brush to create the animations seen in the TVC, before transporting these creations into the live action plates to realise the director’s vision.