SLAM

AR Filter

AR Filter

PRODUCTION:
T&DA
CLIENT:

SLAM Magazine, Samsung

AGENCY:

CHEP

Technology has always been used to unearth talent within the skating community. VHS ‘Sponsor Me’ tapes, CD compilations and social media all allowed skaters to step into the spotlight. Showcasing skate skills has only become easier with technological advances and this was the concept Samsung wanted to promote in their collaboration with Slam Skateboarding Magazine; to give skaters a shot at the spotlight and at sponsorship.

This culminated in Samsung Uncovered, a community-driven competition that encouraged skaters to submit videos showcasing their best tricks, which were creatively framed as being on the cover of an issue of SLAM magazine using a custom filter. T&DA collaborated with @chep, @slam, and @samsung to launch this campaign.