TAKING OFF AGAIN WITH KAI TAK – CATHAY PACIFIC

AUDIO VISUAL EXPERIENCE

Cathay

AUDIO-VISUAL EXPERIENCE

PRODUCTION:

T&DA

CLIENT:

Cathay Pacific Airways

AGENCY:

Leo Hong Kong

We are proud to share that our latest macroscale audio-visual installation has just landed at Kai Tak Sports Park, produced in collaboration with Leo Hong Kong. This landmark project transforms the ceiling of the 100-metre West Bridge into an immersive digital canvas, presenting a two-minute cinematic experience for visitors.

The installation is engineered to engage audiences from an overhead perspective as they traverse the bridge, taking them on a narrative journey through the intertwined heritage of Cathay Pacific and its home, Hong Kong.

To realize this vision, our team employed a hybrid production workflow that seamlessly integrates live-action cinematography, capturing the dynamism of modern-day, Cathay-sponsored athletes, with world class CGI and VFX, to create key historical cityscapes, environments and hero assets like the Cathay Pacific aircraft.

Visitors from Hong Kong and around the world are invited to immerse themselves in this fusion of real-world footage and digital artistry and embark on a journey through the history of Cathay, Kai Tak and Hong Kong.

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