THE KNIGHT BUS
AI DRIVEN COMMERCIAL
AR FILTER
HBO Max
Special Group
To celebrate the upcoming HBO Max Harry Potter adaptation, we partnered with Special Group to bring the wizarding world’s most chaotic commute to the streets of Sydney.
As part of the Christmas Knight Bus activation, T&DA developed a bespoke AR experience that immerses fans straight into the triple-decker’s frantic interior.The Christmas Knight Bus Tiktok filter replicates the bus’s signature ability to squeeze through Muggle traffic as it stretches the user, creating a believable sense of high-speed motion. Once the use hops on board, the filter reveals a randomized destination ranging from the Leaky Cauldron to Hogsmeade, before launching the bus into a cinematic motion.This isn’t just a filter; it’s a digital Portkey into the new wizardry world of Harry Potter.
Accio Knight Bus!
Try it here: https://vt.tiktok.com/ZSHK1HuA3Wyoh-Oa8WF/