Move Your World: Live Motion, Collective Energy

At T&DA, we took Toyota’s commitment to “Mobility for All” and transformed it into a kinetic art installation that you can feel. Why? To launch the Move your World campaign for Toyota Motor Asia, a cultural platform that personifies their ethos and turns it into something you can feel

The immersive art installation made its debut at the Bangkok International Motor Show — thousands of red arrows reflecting the movement of attendees, ebbing and flowing in real time to create a constantly evolving collective artwork. With the guidance from the team at VIRTUE, we had created the visual system, real-time generative graphics, and kinetic motion language that made every visitor’s presence felt.

Beyond the installation, this production forms the broader graphic identity for the Move Your World platform — a system inspired by the energy of Asia’s new generation, community movements, and collective momentum. The evolving visual language forms the backbone of Toyota’s regional storytelling, carrying through the brand film, OOH, and digital activations rolling out across Asia through 2025.

#generativeart #motiondesign #realtimegraphics #branding #graphicdesign #installation #interactiveart